Email Newsletter Sign-Up

UX Research and Testing

Collaborated with CRM teams to optimize HTML email templates on SalesForce Marketing Cloud (SFMC) and redesigned newsletter sign-up modals.

  • Conducted user research and A/B testing to iterate on email newsletter sign-up designs, leading to a 315% increase in email sign-ups. 

  • Partnered with cross-functional teams to align messaging and ensure consistency in communication strategies.

Before
After

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