Instagram Face Filter
I am a proud Jamaican American. Both my parents hail from Kingston, Jamaica and immigrated to America in the late 70s and early 80s. My culture and heritage are important for me to not only enjoy but share with others. Jamaica Independence Day was coming up so I decided to create an Instagram face filter for everyone to join in celebrating the joyous occasion. Instagram guidelines prohibit text in certain contexts so “Jamaica Independence Day” could not be included, but I was able to pivot to the final version available here.
Since launching, 13k impressions, 4.2k opens, 750 captures, and 118 shares. October 2020
August 4th, 2020 – August 6th, 2020
Using the human-centered design process, I was able to be inspired by current face filters on both Instagram and Snapchat, test out multiple ideas and receive feedback in both usage and feasibility, and implement my final version which was approved and placed on Instagram. A simple idea of celebrating my heritage became a learning experience with Facebook’s Spark AR platforms.
I took to my whiteboard. I knew that Spark AR would be required to export to Instagram so I downloaded the software and familiarized myself with the controls. Videos and and how-to guides allowed me really dive in and create. With augmented reality, there are so many platforms and softwares available, so flexibility is truly key to navigating them all.
I did a test with the Jamaican flag in the background, that proved to be uneventful. I yearned for more interactivity and better tracking. I decided from my research and my new skillset that a filter that found your face to first load the “Happy Independce Day” text and Jamiaca country outline with the colors and then, by opening your mouth, shot confetti would be a great idea. Once open, the confetti would shoot from the bottom left and right corners of the screen creating a truly unique expereince.