Staff Product Designer
@ Affirm

I believe that my experience makes me the ideal candidate for the Staff Product Designer role as highlighted below.

Design Systems Expertise

Developed a scalable and WCAG-compliant Design System for Tommy Hilfiger and Calvin Klein e-commerce platforms, ensuring consistency across user touchpoints and improving team efficiency.

Key Contributions

  • Designed and implemented a comprehensive Design System, including UI components and reusable patterns for web and email communications.

  • Documented guidelines for cross-functional teams, enabling consistency and clarity in design and development processes.

  • Collaborated with Designers, Engineers, and Marketing teams to align standards and integrate feedback.

  • Used Figma to create advanced prototypes, streamlining the design-to-development workflow and reducing production time.

Outcomes

  • Enhanced efficiency across teams, improving product releases.

  • Established a foundation for consistent, accessible, and scalable design practices across digital platforms.

Tommy Hilfiger

Growth UX Strategy

Collaborated with CRM teams to optimize HTML email templates on SalesForce Marketing Cloud (SFMC) and redesigned newsletter sign-up modals

  • Collaborated with CRM teams to improve HTML email templates on SFMC

  • Designed reusable email frameworks, standardizing communications for marketing campaigns.

  • Conducted user research and A/B testing to iterate on email newsletter sign-up designs, leading to a 315% increase in email sign-ups. 

  • Partnered with cross-functional teams to align messaging and ensure consistency in communication strategies.

Outcomes

  • Improved customer engagement, contributing to enhanced email open rates and click-through performance.

  • Delivered scalable email frameworks adopted by regional teams for efficient campaign execution.

Tommy Hilfiger
Delta Sigma Theta Sorority, Inc.

Collaboration Across Teams

Optimized cross-functional collaboration to deliver user-focused solutions for e-commerce and communication platforms, enabling seamless project execution.

Key Contributions

  • Partnered with Engineers, Content Designers, Product Managers, and Compliance teams to align on project goals and deliverables.

  • Facilitated workshops on Figma components, prototyping and Lottiefiles

  • Delivered clear and actionable documentation, ensuring teams had the resources needed to execute effectively.

Outcomes

  • Streamlined collaboration between teams, reducing iteration cycles and improving project timelines.

  • Established processes that improved cross-functional understanding of the Design System and its applications.

Tommy Hilfiger
Flock

EXPERIENCE & QUALIFICATIONS

✔ 7+ years experience in communications & growth strategy, user experience, communications design or product focused roles

I bring over 7 years of experience in user experience, growth strategy, and communications design, including leading scalable design systems and optimizing customer communications.

✔ This position requires either equivalent practical experience or a Bachelor’s degree in a related field

I hold a Bachelor’s degree in Computer Information Systems and a Master’s in Integrated Digital Media, coupled with extensive hands-on experience in product design and communications.

✔ Hands on experience in designing components and contributing to the development of design systems.

I led the creation of a scalable WCAG-compliant Design System at Tommy Hilfiger, including reusable components and detailed guidelines for cross-functional teams.

✔ Exceptional visual design & information architecture skills with a balanced understanding of ‘just right’ design & timeliness

I have demonstrated exceptional visual design and information architecture skills by optimizing digital touchpoints, including checkout flows and email templates, while balancing timeliness and user needs.

✔ High level proficiency with Figma, Adobe Creative Suite, Contentful, SFMC

I am proficient in Figma, Adobe Creative Suite, Contentful, and SFMC, using these tools to create advanced prototypes, design systems, and optimized communications.

✔ Knowledge of HTML, CSS, Lottiefiles, WCAG

I have hands-on experience with HTML, CSS, and Lottiefiles, and I prioritize accessibility by adhering to WCAG standards in all my designs.

✔ Comfort in ambiguity: you are able to self-direct, prioritize, and clearly communicate with stakeholders in shifting environments

I have consistently navigated ambiguity by self-directing projects, prioritizing goals, and maintaining clear communication with stakeholders across dynamic environments.

✔ Reliability: you communicate clearly and follow through

My reliability is evidenced by my ability to deliver projects on time, reduce revision cycles, and consistently receive 100% client satisfaction feedback.

✔ Humility: you recognize the efforts & importance of all contributors to the Design System & Design

I value collaboration and credit the collective contributions of cross-functional teams in achieving scalable and impactful design outcomes.

✔ UX writing experience

I have experience in UX writing, crafting clear, engaging, and user-centric content for email templates, SMS communications, and web interfaces, ensuring alignment with brand voice and improving engagement.

✔ Experience with consumer finance and/or payments

My e-commerce work at Tommy Hilfiger included optimizing payment and checkout flows, streamlining user journeys, and improving conversions, which are directly transferable to consumer finance and payments contexts.