Tommy Hilfiger
Manager, e-Commerce UX & Testing
2021 - 2023
Managed user research program by planning and running A/B, multivariate, and usability validation testing, facilitating user testing sessions, synthesizing results into actionable insights, and sharing findings through presentations and written reports.
Created high-fidelity wireframes and prototypes for new features, effectively communicating design concepts and rationale to both technical and non-technical audiences.
Key Projects
E-Commerce Design System
Designed AA WCAG-compliant design system to increase workflow efficiency and ensure design consistency.
User Flow Streamline
Through UX Research and Testing, enhanced overall usability and improved website maintenance for content and development teams by consolidating 3 landing pages into one.
Email Newsletter Sign-Up
UX Research and Testing to improve newsletter sign-ups and drive conversion.
Tommy Stories
End to End Design Process to enhance site brand storytelling and customer connection.
Summer VR Shop
Virtual Reality e-commerce design to enable users to experience Tommy Hilfiger within the 3D space and shop their favorite looks.