Tommy Stories
End to End Design Process
Created and launched dedicated “Tommy Stories” page to enhance the brand’s storytelling and connect with consumers on a deeper level.
By working with the creative and content teams, I designed a visually compelling hub that showcased the brand’s heritage, ongoing campaigns, and highlighted product lines.
We used this opportunity to also integrate user-generated content from social media feeds that linked to products. “Share Your Style” sections were added to each product line guide.
This page improved user time-on-site and strengthened the brand’s emotional connection with its global audience.
Tommy Stories Hub
Polo Guide with UGC